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ASCEND | Urban Wear
ASCEND | Urban Wear
Novlux Originals
Novlux Originals
Hoodies
Hoodies
University Special Hoodies
University Special Hoodies
Summer Tees
Summer Tees

Bold by design. Rare by nature

You’ve seen oversized… You’ve seen black…But not like this!
Crafted for those who move different, this piece marks the rise of ASCEND, Novlux’s boldest drop yet. No hype, no gimmicks. Just limited stock, real quality, and the kind of design that doesn’t repeat.
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Hope Crash Tee — Built from Ruins Made to Rise

Not everything that breaks is meant to disappear.
The Hope Crash tee is for those who’ve seen things fall apart and still show up.
A design born from the wreckage of a broken city, this drop fuses raw urban energy with a message that hits deeper the longer you look.
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Why Choose Us?

  • Premium Quality Gear

    From high-performance activewear to durable equipment, our gear is crafted to support every workout and built to go the distance.

  • Expert Recommendations

    Whether you’re just starting out or leveling up, our expert-backed suggestions help you find exactly what fits your fitness journey.

  • Fast & Free Shipping

    Enjoy fast, free shipping on orders over $50— so you can stay focused on your goals, not the delivery time.

What Our Clients Say

  • Took My Style to the Next Level

    I’ve been using their tees for a few months now, and the difference is incredible. The quality is unmatched.

    Jessica P.

  • Exactly What My Body Needed

    The quality of the clothing and wellness products blew me away. I started with their protein shaker and now I’m hooked on their training tees too.

    Marcus T.

  • Reliable Gear, Real Results

    I ordered a pair of training gloves and resistance bands, and both exceeded expectations. Durable, comfortable, and exactly what I needed to train harder and smarter.

    Alyssa K.

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